What is Typography?

If we were to consider the normal everyday activities that consume our lives, it would quickly become apparent that typography is ubiquitous and inescapable. for the most part, this material is routine and boring. but it is also, for the most part essential.
Typography has been traditionally associated with design and in particular with the printing industry. However owing to the universal access to digital technology, the word 'typography' is increasingly used to refer to the arrangement of any written material and is certainly no longer restricted to the typographer...-David Jury

Typography and typefaces are key visual elements of developing an appropriate tone. Type selection is first and foremost dictated by the needs and identity of the piece/product being developed.

Although I do not intend to use the coca cola type in my work I think it is important to research this as it is so iconic and recognisable. The first coca cola logo was designed by Frank Mason Robinson in 1885. Thinking that the two C's would look well in advertising, it was John S Pemberton (the drinks inventor) who came up with the name and chose the logos distinctive cursive script. The type face used known as spencerian script was developed in the late 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white coloured scheme in the Coca Cola logo was kept simple and distinctive to lure young minds. I think that by using this typeface for Coca Cola which was the formal way in which people wrote was an extremely clever use of design. The consumers recognised this type, many of them would have written in this way therefore this product would have fitted nicely in their lives. Nowadays the cursive script style of handwriting isn't used by as many people however the Coca Cola type is still relevant, it remains timeless.

The evolution of the Cadbury logo