cadbury occipital lobe cell

This is an occipital lobe cell where recognition in the brain occours. I have added the C from the Cadbury logo as it so iconic. This is meant to demonstrete the storing of iconic images within the recognition system of the human brain.

Coca Cola

 

Here i have drawn an anatomical illustration by Versalius and i have adapted it to highlight where recognition happens in the brain and the red symbolises the red of coca cola, showing that this colour has become iconic through coca cola's use of advertising and the constant appearence of it in advertising due to the brands fame.

Recognition of colour

                             The Occipital lobe is where the recognition of colour occours.

Cadbury colour

 Cadbury dairy milk purple

                                           Cadbury flake yellow

This idea ilustrates how pervasive the properties such as colour in advertising can be to the individual.

Evian

Coca Cola

Cadbury

PG Tips

experiment using only the colour of a brand.

flake ad

http://www.youtube.com/watch?v=o72M-Z6qhJg

Bounty

bounty advert

my advert

Again there is no apparent link between the car and the chocolate bar

Recent Cadbury Ads

http://www.youtube.com/watch?v=TVblWq3tDwY&feature=relmfu

http://www.youtube.com/watch?v=TnzFRV1LwIo

http://www.youtube.com/watch?v=7U41lKOHsyI&feature=relmfu


Using these adverts Cadbury steps away from pushing the product through traditional advertising means and instead produce 'entertainment pieces' which appeal to a broader range of consumers and spread through viral marketing. The creative idea was 'founded upon the notions that all communications should be as effortlessly enjoyable as eating the bar itself'.

Flake

A meaningless advertisement. There is no link between the dog and the flake, an emphasis on how adverts detract no true meaning but rather ally distinct things just for visual effect.

Instead of just looking into the font and typeface of a brand i am going to look into how food products are presented to us, how they are advertised and how we as consumers interact with this. I am particularly interested in the relationship between a product (mainly food) and the advert that goes with that product, as there is sometimes irrelevance between the two. For instance the recent Cadbury ads which draw no link between the product and adverts and yet they work, more people are buying Cadbury more than ever.

Andy Warhol

Campbells's soup cans

James Rosenquist

James Rosenquist started as a bill board painter and applied the sign painting techniques to large scale paintings he begun creating in 1960. He adapted the visual language of advertising and pop culture to the context of fine art. Rosenquist has described his paintings as being meaningless reflecting advertising in general. What we see on an advertisement is not reality it is a hyper reality and something that is unattainable. Rosenquist is emphasising this through his large scale bill board like paintings.

Ed Ruscha

 

                                Large trademark with eight spotlights

Pay nothing until april