http://www.youtube.com/watch?v=TVblWq3tDwY&feature=relmfu
http://www.youtube.com/watch?v=TnzFRV1LwIo
http://www.youtube.com/watch?v=7U41lKOHsyI&feature=relmfu
Using these adverts Cadbury steps away from pushing the product through traditional advertising means and instead produce 'entertainment pieces' which appeal to a broader range of consumers and spread through viral marketing. The creative idea was 'founded upon the notions that all communications should be as effortlessly enjoyable as eating the bar itself'.
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