Flake

A meaningless advertisement. There is no link between the dog and the flake, an emphasis on how adverts detract no true meaning but rather ally distinct things just for visual effect.

Instead of just looking into the font and typeface of a brand i am going to look into how food products are presented to us, how they are advertised and how we as consumers interact with this. I am particularly interested in the relationship between a product (mainly food) and the advert that goes with that product, as there is sometimes irrelevance between the two. For instance the recent Cadbury ads which draw no link between the product and adverts and yet they work, more people are buying Cadbury more than ever.