'Your Feet Look Gorgeous' is the slogan that the retail shop New Look use for their shoes which is usually printed on the soul of the shoe. I came across this idea and the above image when I had to take the soul out of my shoe out as it was wearing away and coming off from the heel of the shoe. Obviously the shoe does not look gorgeous, quite the opposite and seeing this statement made me think how fickle a majority of advertising can be. When I brought the shoes from New Look they were new and the slogan could have applied to them however now the statement 'Your Feet Look Gorgeous' seems completely meaningless and insignificant due to the current condition of the shoes as they are dirty and worn away however the slogan remains.
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