For the Coca-Cola Project Meireles removed Coca-Cola bottles from normal circulation in Brazil and modified them by adding critical political statements, or instructions for turning the bottle into a Molotov cocktail. For me the reason why this is so effective is that the message only shows when the bottle is filled up as the white text contrasts with the dark liquid and as these bottles were returned, refilled and resold consumers would receive these bottles with these messages on them.
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