'Zero Dollar' is one of Meireles' signature works where he uses a subversive strategy of distribution to communicate his message. By ascribing the value of zero to a reproduction of a U.S dollar bill Meireles strips the symbol of economic dominance of its power. Meireles sold some of the zero dollar bills and in rio tried to give them to a street vendor who was in fact part of an operation to stop him from distributing them, subsequently the police were involved. "But the idea was to produce an object and then try to put this object into circulation which causes the object to provoke a kind of shift in anthropological behaviour" -Meireles.
Wednesday, 9 November 2011
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